Gatorade was first conceived of in 1965 when University of Florida Gator football assistant coach Dwayne Douglas became concerned about player weight loss accompanied by relatively little urination amongst multiple members of the team. The research conducted then, along with experimentation in flavor and components resulted in the sports drink now known as Gatorade.
From the beginning, Gatorade has been marketed for use by athletes and by those participating in rigorous physical activity such as playing sports, working out and competing athletically.
The reason touted for Gatorade to be used has always been to combat dehydration. Its comprised, basically, of carbohydrates and electrolytes.
In an article published by the University of Florida Office of Research, UF College of Medicine Dean C. Craig Tisher is quoted as saying, “The ingestion of Gatorade by athletes at all levels of competition, as well as by ‘weekend warriors’ — especially under conditions of extreme heat and humidity — has undoubtedly prevented countless episodes of heat stress and heat stroke," Tisher says. “Further, the use of Gatorade in medical conditions associated with extreme dehydration, such as diarrheal diseases and other causes of volume depletion, offers the medical community a relatively simple and inexpensive way to manage conditions that are often life-threatening."